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Marketing Through Exhibition
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Module1: Pre-Event: Defining the objective of being at the Exhibition
Interactive: Business Process to select approprate trade shows
Excel: Resources to indentify and track industrial events, trade shows and exhibitions
Interactive: Exhibition Goals
Excel: Template_Event Objectives
Interactive: Stall Management-ROI
Excel: Setting objectives, targets & ROI criteria
Interactive: Setting Processes for Stall Management
Excel: Stall Management_Processes for Exhibition participation
Interactive: Stall Management Apps
Interactive: Types of Booths & Designing your Booth
Excel: Stand designers and constructor
Interactive: Stall Management Essentials of Booth
Interactive: Operations and logistics
Excel: Logistics companies
Interactive: Training for Exhibition
Interactive: Training on stall management processes
Interactive:Third party services
Excel: Marketing Agencies
Excel: Websites for trade shows
Excel: Exhibition organisers
Excel: MR Agencies
Interactive: Pre event lead nurturing
Interactive: Warming Up Existing Clients for an Exhibition
Interactive: Giving them a compelling reason to visit your stall
Interactive: Pre Event Lead Nurturing
SLM: Lead Generation at Trade Shows
Interactive: Grooming for the Event
Interactive: Etiquette and your presence at the stall and the event
Interactive: Hospitality
Interactive: Listing point of contact for each task
Interactive: Proactive vs: Reactive Exhibiting
Interactive: Assertive Stance
Interactive: Phrases and Statements to Entice Passers-By Onto Your Stand
Interactive: Why You Don’t Need to Be the Best, Just Different to Attract Interest
Interactive: Distinguishing genuine opportunity vs competitors gathering intelligence
Interactive: Networking Around the Exhibition
Interactive: How to Build Effortless Rapport With Prospects and Customers
Interactive: Visitor Profiling and Mapping at Exhibitions
Interactive: Converting Conversations into Business Discussions
Interactive: Conversation about what’s happening at your company – products and services
Interactive: Questioning skills about current and future requirements
Interactive: Collecting, noting and classifying business cards and visitors into A,B and C
Interactive: Analysis and filtration of leads
Interactive: Setting Up Future Engagements
Interactive: Planning a follow up strategy
SLM: Lead Generation at Trade Shows
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Marketing Through Exhibition
Skill Level
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Beginner
